EVsAutomotive Newsabout 2 hours ago
What's driving automotive brand loyalty in 2026?
1 min read
New vehicle brand loyalty rose to 53.4% in the first half of 2026, up 2.4 points from 2025. Hybrid owners led at 56.5%, while EV loyalty declined after the federal tax credit ended. Tesla reclaimed the top brand at 63.9%.
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