AIForbes Innovationabout 3 hours ago
AI Redefines Time To Value In SaaS
1 min read
Generative AI reduces time to value (TTV) toward zero by producing outputs instantly. Osman Koç, CEO of UserGuiding, argues that when AI does the work, the user's active participation in value formation is lost. This shifts the optimization focus from speed to ensuring users still understand the product.
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