Pirelli Invests $1.2 Billion in Georgia Tire Plant

Pirelli approved a roughly $1.2 billion investment in its Rome, Georgia factory, adding about 1,000 jobs. Expansion runs 2027 through 2033, lifting capacity to approximately 6 million tires annually. The plant will focus on premium and connected Cyber Tire products, letting Pirelli sidestep tariffs and shorten supply chains in the world's largest high-value tire market.