MobileForbes Innovationabout 4 hours ago
iPhone 18 Price Rise Confirmed by Tim Cook
1 min read
Tim Cook confirmed iPhone price rises are unavoidable. Samsung used similar language before the Galaxy S26 launch, then raised only upper storage tiers while holding the base price. TechInsights estimates the iPhone 18 Pro at $1,299 to $1,399. Apple's record services revenue gives room to absorb some costs.
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