ChipsMacRumorsabout 4 hours ago
The MacRumors Show: iPhone 18 Pro Has a Pricing Problem
6 min read
Apple raised prices across most of its lineup by an average of $246.67, following CEO Tim Cook's warning about soaring memory and chip costs. TechInsights projects DRAM and flash storage costs will roughly quadruple by fall, potentially forcing a $270 price increase on the iPhone 18 Pro to preserve margins.
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