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Reformed, a UK-based functional coffee and matcha brand, raised an oversubscribed $22 million Series A led by IRIS Ventures. The company reached $70 million in annualized revenue in 20 months, with 50% from repeat customers and 80% of subscribers reordering by month two. Co-founder Neil Marrakchi targets a $100 million run rate by end of 2026 and plans a US launch in Q3.
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