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Noetra CEO Hironobu Tamba left SoftBank to build a foundation model for robots, not chatbots. Japan's government pledged ¥387.3 billion ($2.4bn) this fiscal year, part of ¥1 trillion over five years. Sony, SoftBank, NEC, and Honda anchor the effort. Noetra aims to ship a reasoning model by fiscal 2027 and a physical AI system by 2030.
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