How the Daewoo Matiz began life as a Fiat concept

The Daewoo Matiz originated as a Fiat Cinqeucento concept car designed by Italian coachbuilders in 1991. Fiat Auto's boss Paolo Cantarella organized a competition to boost the brand's smallest model and revive Italy's coachbuilding industry. The project aimed to increase visibility for the Cinquecento and support local craftsmanship. The concept eventually evolved into the Daewoo Matiz. The design competition highlighted Fiat's strategy to leverage external talent.