Hasbro turns Optimus Prime and Mr. Potato Head into AI-powered voices

Hasbro has announced Sixth Wall, a new AI studio to remake its famous characters into interactive AI experiences with ElevenLabs. Optimus Prime, Megatron, and Mr. Potato Head are among those being transformed into AI-powered personalities for customer service, games, and theme park experiences. Hasbro aims to provide an authorized alternative to unofficial AI character clones online. The project uses Behavioral Licensing to preserve characters' appearance, behavior, and interactions.