PrivacyDigidayabout 2 hours ago
Apple Safari Restrictions Push Ad Tech Server-Side
6 min read
Apple's Safari restrictions on identity resolution have accelerated a shift toward server-side advertising solutions among publishers and ad tech companies like ID5 and LiveRamp. While Apple clarified its objections regarding identifiers derived from email addresses, the restrictions took effect last week, impacting firms including Audigent and Permutive.
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