The Mall app launches personalized virtual shopping feed

The Mall app enables users to build a personalized virtual mall from their favorite brands and track sales in real time. As online shopping becomes fragmented, users now face challenges managing 20+ tabs, email signups, and brand updates. Co-founder Ellie Konsker, formerly at Tom Ford and Carla Otto, identified this friction in her sustainable fashion startup. She observed consumers struggle to consolidate brand information, making shopping frustrating. The app addresses this by unifying brand tracking in one place. The launch follows a female founders circle connection with CEO Shreya Halder, a Stanford computer science graduate. This solution targets users seeking streamlined, real-time brand engagement in a chaotic digital environment.