EVsAutomotive Newsabout 8 hours ago
JLR to price EVs above combustion models
4 min read
Jaguar Land Rover will price its electric vehicles higher than equivalent combustion models, betting luxury buyers will pay a premium. The strategy contrasts with Volvo, BMW, and Mercedes-Benz. JLR launches five EVs in 18 months, including two large Range Rovers and the Jaguar Type 01 sedan.
Level
Hype check
Tap to vote and see what everyone thinks.
