SocialThe Recursiveabout 7 hours ago
B2B eCommerce is not B2C with a discount
8 min read
B2B eCommerce fails when it mimics B2C, pushing sales reps to spreadsheets and WhatsApp. True B2B requires mapping approval chains, gated specs, and legacy ERP integration. Fixing the storefront won't work if ERP logic stays broken, as seen with Plastribution's NetSuite build.
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