SocialInc42about 1 hour ago
India's Microdrama Boom Faces Unit Economics Test
9 min read
India's microdrama market is projected at ₹650 Cr, growing over 50% annually through 2028. Platforms like Story TV, Reelies, and ShareChat compete, but rising customer acquisition costs and subscription challenges pressure profitability. 68% of viewers earn over ₹10 Lakh annually, with 60-75% from tier II and III cities.
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