GamingEurogamerabout 1 hour ago
Xbox's Asha Sharma urges industry affordability innovation
1 min read
Xbox boss Asha Sharma told the BBC the industry must "innovate on affordability and efficiency" amid rising component costs. Microsoft raised Xbox prices again this month, pushing a 512GB Series S to £430 and a 1TB Series X to £670. Sharma expects radically different business models later this year.
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