ScienceHacker Newsabout 2 hours ago
World Cup Broadcasts Packed With Harmful Branding
8 min read
University of Bristol and Oxford researchers used the Isambard-AI supercomputer to analyse all 172.6 hours of 2026 FIFA World Cup play. Harmful product branding appeared in every match, visible during 39.3 hours, with unhealthy food and drink making up 70.4% of detected branding. FIFA distributed footage containing gambling and alcohol ads to countries where such promotion is illegal.
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