SocialFortuneabout 2 hours ago
Temu Halts $1B Fake Influencer Ad Network
4 min read
Temu largely stopped funding a network of fake Meta influencer accounts after Fortune exposed it on August 31. Online Risk Labs found Temu spent nearly $1 billion on partnership ads, with 73 of its top 100 creators likely fake, reaching 17 billion views. By September 4, 90 accounts ran zero Temu ads and total partnership ads nearly halved.
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