Meta launches Instagram, Facebook, and WhatsApp subscriptions

Meta launches Instagram Plus at $3.99 per month, Facebook Plus at $3.99 per month, and WhatsApp Plus at $2.99 per month. Subscribers gain access to profile customization, super reactions, and story insights. Meta will begin testing business and creator plans under the new 'Meta One' brand, which will unify all subscription offerings. The rollout follows initial tests in spring 2024, with Meta's product head Naomi Gleit stating more fun features will be added. These plans aim to enhance user engagement through targeted features and expanded access for creators and AI users.