AIForbes Innovationabout 2 hours ago
The Missing Step In Most AI Strategies: Why Unbundling Work Matters More Than Technology Alone
1 min read
Coca-Cola's 2025 "Share a Coke" relaunch used AI to refine names and slang, driving a 2% U.S. sales increase and near-perfect social sentiment. The human strategic decisions to revive the campaign and target Gen Z drove success, not AI alone. Leaders must first unbundle work to find where AI adds real value.
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