StartupsET Techabout 2 hours ago
Purple Style Labs IPO Raises ₹680 Crore
3 min read
Purple Style Labs, operating Pernia's Pop-Up Shop, plans a ₹680 crore IPO to cover lease liabilities and marketing. Promoter stake drops to 22.7% from 26.3%. Repeat customers drive 30% of revenue; US and UK contribute 16%, exposing the company to trade policy risks.
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