Rivian Lays Off Hundreds Amid R2 Launch Push

Rivian laid off hundreds of workers days after launching the R2 vehicle. Cuts targeted service and customer roles within sales and marketing. The reductions represent less than 2 percent of its 15,200-person workforce. Revenue reached $5.4 billion from 42,000 vehicles sold in 2025. The move aims to achieve profitability after years of losses.