Apple's iPhone Ultra could drive foldable mainstream adoption

Apple's iPhone Ultra is expected to launch as a foldable device, aiming to normalize foldable phones by aligning with user expectations of familiar iPhone design. The device will close like a standard iPhone and open to a more capable form, reducing user hesitation. Samsung, Google, Motorola, and OnePlus have already demonstrated foldable viability through real-world use. Apple's strength lies in making the form factor feel like a natural evolution, not a technological leap.