AIAutomotive Newsabout 5 hours ago
Cox Automotive uses Fullpath for dealer data edge
4 min read
Cox Automotive acquired Fullpath on June 1 to give dealerships a unified view of customer retail experiences. The deal uses artificial intelligence to help dealers understand AI-savvy shoppers. Cox, which owns Dealertrack, gains a competitive edge in the dealership management system market. Financial terms were not disclosed.
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