StartupsInc42about 3 hours ago
Flipkart Eyes Microdrama Entry Amid Diversification Push
4 min read
Walmart-owned Flipkart is testing a microdrama feed in its main app, partnering with Terribly Tiny Tales and Pratilipi for exclusive shows and tapping Pinkvilla for content. The move aims to boost engagement and link content with commerce. India's microdrama market is set to reach ₹650 Cr by 2028.
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