DevDigidayabout 4 hours ago
EA builds ad server for in-game ads
2 min read
Electronic Arts built a proprietary ad server into its Frostbite engine for dynamic in-game advertising. The EA Advertising initiative targets geography and flight date with IAB-standard measurement. EA is hiring for six ad tech roles and selling direct to agencies, with no programmatic buying yet.
Level
Hype check
Tap to vote and see what everyone thinks.
