ScienceYourStoryabout 3 hours ago
Book examines Indian firms' crisis-to-growth strategies
3 min read
The Art of Enduring, co-written by Saurabh Mukherjea and Salil Desai, analyzes how five Indian companies turned disruptions into long-term growth. It covers demonetisation, GST rollout, COVID-19, trade wars, and supply-chain shocks between 2015 and 2025. Release is September 14 under Penguin Random House.
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