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Tubi is expanding into creator content, launching 40 exclusives over the last year. Senior manager Jess Borison outlined at VidCon 2026 that 30% of Tubi's audience is not on YouTube. Creators like CelinaSpookyBoo and Keith Lee have shows on the platform, targeting popular genres like horror and true crime.
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Summary by ByteBrief
The future of the creator economy isnt about going viral