AIDigidayabout 1 hour ago
AI Overviews cut advertiser web traffic 10.5%
2 min read
Google's AI Overviews cut organic traffic 10.5% across 54 Brainlabs clients, from 140.1 million to 125.4 million sessions. AI referrals from ChatGPT, Copilot, Gemini, and Perplexity rose 163%, with key events up 335%. ChatGPT referrals converted 1.5 times better than organic search.
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