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This story has been folded into a newer developing story: Apple's Foldable iPhone Ultra Leaks Ahead of September Launch. Read the latest version →

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MobileForbes Innovationabout 3 hours ago

Apple Should Consider Dropping The iPhone Ultra

1 min read

Apple should consider dropping the iPhone Ultra brand for its first folding iPhone. A new name would clear search visibility and reduce brand noise for the upcoming foldable device.

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Best read upright.

Apple Should Consider Dropping The iPhone Ultra

More to chew on!

More to chew on!