Musk throttles Grok due to high costs

Elon Musk intentionally limited Grok Bot usage limits because serving costs were unsustainably high relative to revenue. Users reported hitting 100% usage limits unexpectedly, with some seeing usage jump from 50% to 100% or 35% to 78% without active use. This decision follows broader investor concerns over AI profitability and mirrors OpenAI's recent quiet announcement of tightening usage limits.