PolicyDigidayabout 5 hours ago
Google Avoids Ad Tech Breakup, Faces New Conduct Rules
1 min read
A U.S. court rejected the DOJ's proposal to force Google to divest its ad exchange AdX and publisher ad server DFP. The ruling instead imposes behavioral restrictions on how Google operates its vertically integrated ad tech business. Google retains ownership but must accept new rules governing its conduct with publishers and competitors.
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