Vercel Uses AI Agents for 96% of Marketing and 93% of Support

Vercel leverages AI agents for 96% of marketing and 93% of support, reabsorbing an SDR team. The company built hundreds of agents internally before selling tools externally. These agents handle most operational tasks, reducing the need for custom infrastructure. Vercel's CPO, Tom Occhino, emphasizes minimizing undifferentiated heat loss by reusing generic infrastructure. This approach allows focus on product and customer needs rather than foundational work.