Huawei Reportedly Prepares Xingyao Phone Brand

Huawei is reportedly preparing a new value-focused smartphone sub-brand called Xingyao, with a launch possible as early as November. The nova series may also become an independent sub-brand. Huawei has not confirmed the plan; customer service said it had no specific information. The company registered Xingyao-related trademarks in 2023, including Xingyao phone and Huawei Xingyao.