UK regulator imposes new rules on Google search, including an AI-training opt-out

The Competition and Markets Authority has imposed new conduct rules on Google's search services following its designation of Google with strategic market status. Publishers can now opt out of having their content used to train Google's AI models. Google's search summaries increasingly present web content rather than directing users to original sources. The CMA's decision responds to complaints from UK media websites about declining click-through traffic and revenue. Online publishers are now able to block Google from using their articles in AI search features.