TechYourStoryabout 1 hour ago
India's Rs 5 lakh crore alcohol industry dwarfs Bollywood
7 min read
India's alcohol industry is worth Rs 5 lakh crore, eight times larger than Bollywood and jewellery. Ankur Sachdeva helped bring Glenfiddich to India in the early 2000s, when single malt whisky was barely understood. William Grant & Sons educated consumers and trade, taking journalists and professionals to Scotland.
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