FinanceTechNodeabout 1 hour ago
Tencent Launches Free Short Drama Mini-Program
4 min read
Tencent launched Green Bubble Short Drama, a free mini-program inside WeChat, on September 29, 2026, to compete with ByteDance's Hongguo. The platform offers free content via ads and provides a 90% cash revenue share for partners. ByteDance's apps held 41.8% of top 50 app usage time in August 2026.
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