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Subaru spent US$9,650 on Solterra, US$9,155 on Uncharted, and US$8,982 on Trailseeker incentives per vehicle, driving a 44 percent operating profit drop to ¥42.6 billion. Marketing costs per vehicle rose 40 percent to US$2,968. The EVs share a platform with Toyota.
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Summary by ByteBrief
Subaru Trailseeker EV outsells other electric models