FinanceSiftedabout 1 hour ago
Mistral Acquires Adtech Startup Pimento for €12.7m
2 min read
Mistral is buying Paris-based adtech startup Pimento in a €12.7m cash-and-shares deal, according to filings seen by Sifted. Pimento had raised €7.4m and employed 721,817 people? No, that number is garbled. The acquisition gives Mistral advertising technology as it expands beyond AI models. Financial terms were not publicly announced by either company.
Level
Hype check
Tap to vote and see what everyone thinks.
In this storyMistral
