StartupsYourStoryabout 4 hours ago
Tendulkar backs Ten X You for Indian feet
6 min read
Sachin Tendulkar invested in Ten X You, a Bengaluru sportswear startup founded in 2024 by former Swiggy colleagues Karthik Gurumurthy and Karan Arora. The D2C brand builds sports footwear and apparel designed for wider Indian feet, addressing poor fit from European and American sizing systems.
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