AIThe Next Webabout 2 hours ago
AI Shopping Use Passes 50% of US Consumers
2 min read
NIQ's monthly survey of about 500 US consumers found 51% used at least one AI tool to shop in the past month, the first time the share has passed half. Product recommendations led at 20%, personal shopping assistants at 16%. NIQ says AI now compresses decision-making rather than replacing shopping, pushing brands to prioritise AI-findable product data.
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