
Snap, XReal, and Viture unveiled new smartglasses at AWE 2026, including Snap Specs ($2,195), XReal Aura ($1,500) with Google, and Viture Helix ($600) with NVIDIA AI. Enterprise adoption remains cautious due to distrust from past failures like HoloLens and Magic Leap.
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Summary by ByteBrief
Snap's $2,195 Specs target post-smartphone era