AIAutomotive Newsabout 4 hours ago
CarMax CEO overhauls pricing, operations, customer experience
4 min read
CarMax CEO Keith Barr, three months into the role, is overhauling pricing algorithms, agentic AI, and operations to close the gap with Carvana. The board fired longtime CEO Bill Nash in November after stagnant earnings. Barr aims to return CarMax to robust growth using its national footprint and digital capabilities.
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