CryptoThe Next Webabout 4 hours ago
De Beers bets blockchain can save natural diamonds
1 min read
De Beers is using its Tracr blockchain platform to prove natural diamond origins as lab-grown stones grab market share. The Gemological Institute of America acquired a 30% stake in Tracr in June 2026. Diamond prices have fallen sharply, with year-on-year losses of 17.9% in 2023, 13.7% in 2024, and 10.9% in 2025.
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