Mobile9to5Macabout 2 hours ago
Apple Charges 300% on iPhone Storage
2 min read
A Wall Street Journal analysis reveals Apple charges customers 300% more than its direct costs for iPhone 18 Pro storage upgrades. While the company warned memory costs will reduce holiday quarter profit margins by about one point, the price difference rose to $600 from $400 on the iPhone 17 Pro. This pricing strategy continues despite rising component expenses squeezing margins.
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