HealthPYMNTSabout 3 hours ago
Digital Shift Gives Amazon 27% Edge in Discretionary Spend
3 min read
A PYMNTS Intelligence report found Amazon holds a 27% advantage over Walmart in discretionary spending. Amazon's 2025 share of hobby spending reached 35% and electronics reached 32%. Walmart dominates essentials like groceries. The split shows retail reorganizing around two distinct consumer roles rather than shrinking overall.
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