EnterpriseSaaStrabout 2 hours ago
Price Increase Strategy for SMB SaaS
3 min read
SaaS companies serving SMBs should pair price increases with clear value improvements, ideally delivering 2x the value of the hike. A new premium plan can upsell without alienating the base. Modest 5-6% annual increases with 3-4 months notice minimize churn. Grandfathering early customers helps retain loyalty.
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