Runway picks London for its European headquarters with a $200m UK pledge

Nvidia-backed AI video company Runway selected London for its European headquarters and pledged over $200 million to the UK's AI ecosystem by the end of 2028. The company told CNBC on Monday that customers include the BBC, Fremantle, and WPP. Runway joins Anthropic and OpenAI in betting on London as a hub for artificial intelligence. The New York-based firm plans to invest in local talent and infrastructure. This move signals continued confidence in the UK's AI sector despite broader economic uncertainty.