AIAxios Techabout 2 hours ago
GEO gains on SEO for communicators and brands
2 min read
Generative engine optimization (GEO) is rising as AI assistants reshape brand visibility. Muck Rack's State of PR report surveyed 1,115 comms professionals from May 14 to June 12. 73% said GEO is at least somewhat important, yet 29% said no one owns it. Only 24% said PR owns GEO.
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