EVsElectrekabout 5 hours ago
Ferrari replaces marketing chief after Luce EV launch backlash
1 min read
Ferrari replaced longtime chief marketing officer Enrico Galliera with former BMW Italy boss Massimiliano Di Silvestre, effective July 1, weeks after the rocky debut of the Luce, its first electric car. The launch wiped roughly 8% off Ferrari's stock in a single day. Ferrari framed Galliera's exit as a personal decision.
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