AIHacker Noonabout 5 hours ago
AI Assistants Fill Website Gaps With Third-Party Content
10 min read
Forrester found 94% of business buyers used AI in purchasing, with generative AI twice as named as any other source. Testing against Vanta, assistants cited competitors and consultancies like Cavanex when the vendor's site lacked answers, making third-party content the default filler.
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